One line, one heart.
The iMedica mark is a heart drawn as a single continuous line, with the stem of an i folded into it: care and the person giving it, in one stroke.
The logo.
- Clear space. Keep at least the width of the stroke on every side of the mark.
- Minimum size. 16 px for the mark, 96 px wide for the lockup.
- Don't stretch it, outline it, add effects or set it on busy photographs.
Colour, from the monitor.
- #17914A
Brand green
The mark, on light backgrounds
- #123D31
Pine
Primary dark, buttons, headings
- #06110E
Resus bay
Dark sections and the footer
- #9FF0C4
Monitor mint
Accents and the mark on dark
- #F7F6F1
Paper
Page background
- #10201C
Ink
Body text
- #C2302A
ECG red
Traces and real alarms only
Outcome colours
From Canadian triage tags. Only ever for verdicts.
CorrectAcceptableSuboptimalHarmfulCritical
Type, in three voices.
Display
Source Serif 4
Headlines and big statements. Italic for the second half of a headline.
Text
IBM Plex Sans
Body copy, interface and forms.
Monitor
IBM Plex Mono
Vitals, timestamps and small labels, in capitals.
How we sound.
Plain over clever
Write like a calm senior paramedic: short sentences, concrete nouns, no hype.
Clinical, not cold
Precise about medicine, warm about people. Never alarmist.
Honest about limits
A training tool, not a medical device. Say what it does; don't oversell.
Canadian
Canadian spelling, Canadian directives, Canadian privacy law.
Press or partnership request, or need a format that isn't here? Email hi@imedica.tech.